Natalie Noel Net Worth | Sports Illustrated

Natalie Noel Net Worth – $1 million

What is Natalie Noel’s net worth?

Introduction

Natalie Noel—who used to be most well-known as the assistant to YouTube influencer David Dobrik—has hit the big time.

The gorgeous entrepreneur became a 2021 Sports Illustrated Swimsuit covergirl.

With a major publication credit to her name, and 4 million fans—and counting!—by 2022, we figure you’re going to want to know more about this beautiful up-and-coming star.

The Origin Story

Natalie Noel Mariduena was born on December 1, 1996, in Lake Forest, Illinois.

She was raised in nearby Vernon Hills, but made her way back to Lake Forest to attend Lake Forest College when she left high school.

The charismatic beauty was a sorority girl—Alpha Phi, to be exact—and also served on the sorority’s social chair.

She played for her college’s women’s soccer team at Lake Forest College from 2014 to 2018, when she left to work for David Dobrik.

She’s been linked to several high-profile social media stars—like Shawn Nelson and Toddy Smith.

As of 2021, she was still dating Smith.

An Unintentional Career

Mariduena started off as an executive assistant for YouTube star David Dobrik before she even graduated from college.

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Her role included managing David Dobrik LLC from October of 2017, and handling the social media celeb’s professional engagements and content planning.

Dobrik gave Natalie her start.

The pair had been close friends for a long time, having both grown up in Vernon Hills.

When her childhood friend called her with an offer—to move to LA and be his assistant—Natalie scoffed.

How could he afford to pay her?

And why would she drop out of college to be an assistant, anyway?

The savvy Noel decided to give Dobrik six months.

If it didn’t work, she’d finish college and keep going with her plans. But that six months as Dobrik’s right-hand woman changed her life.

When she wasn’t working on building Dobrik’s brand, which came crashing down around him following some serious allegations, a loss of sponsorship, and YouTube’s decision to temporarily demonetize his channel, Natalie was growing her own identity on TikTok.

By 2021, she had more than 3 million followers on the giant video streaming social platform.

Mariduena’s entrepreneurial drive is also apparent in how she runs her brand.

Love Is In The Air

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Following her split from Shawn Nelson, who regularly appeared on her Instagram account while they were dating, Natalie Noel was snapped up by social media star Toddy Smith.

Smith climbed to social media stardom on Vine, before transitioning to YouTube—where he has more than a million subscribers. The California native dated Corinna Kopf and Olivia O’Brien before he met Noel.

Fans speculated for a long time about whether Smith and Noel were dating, as Smith was often seen on camera flirting with the curvaceous TikToker.

He wrote notes to her like, “I feel like I ruined my shot w u lol” and “U break my heart.”

Then, in February 2020 David Dobrik posted a video in which viewers can clearly see Toddy sneaking out of Noel’s room early in the morning, while Natalie can be heard off-camera saying, “Go, go, go!”

Not long after that, Toddy posted a video to YouTube of a song he’d written.

The song was called Natalina, and it is available on Spotify. Smith eventually uploaded the official music video to YouTube, which has amassed more than 6 million views.

Love Yourself

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More than just a pretty face, Natalie is an advocate for body confidence at any size.

She has spoken openly in her own content and in interviews about empowering women and challenging the damaging expectations of what a female body should be.

She shares honestly, “I have stretch marks and I have curves and I have lines and rolls and all the things.”

Hopefully, young women everywhere are sitting up and taking notice—because despite what the mainstream might see as flaws, Natalie Noel became the first Sports Illustrated Swimsuit Rookie of 2021.

Noel said she was in shock over her inclusion in the legendary Sports Illustrated.

The magazine’s editor, MJ Day, said that it was Mariduena’s entrepreneurial spirit and her ability to use her platform to help others that scored her the brand’s attention.

“We are proud to celebrate a woman like Natalie,” MJ’s statement read.

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